Big Boy Plumber
Big Boy Plumber Website and Marketing Campaign
For the Big Boy Plumber website and marketing campaign, we focused on creating a high-converting, search-optimized platform that communicates trust, professionalism, and the full scope of residential plumbing services. We chose a bold, accessible design that reflects the hands-on reliability of a real working plumber while still presenting the company as a legitimate, modern-day home services provider.
Big Boy Plumber is a full-service plumbing company based in Bakersfield, California, founded by Ricardo Alvarez in 2019. With a reputation built on word-of-mouth referrals, emergency responsiveness, and clean, efficient work, Big Boy Plumber specializes in everything from water heater repair to whole-home repiping and gas line installations. Whether it’s a faucet fix or a broken sewer line, Ricardo and his team are known for doing the job right—without upsells, gimmicks, or delays.
As a small, locally owned business, BBP had all the real-world experience, but needed a digital presence that matched their reputation. We built a site structure around SEO-rich service pages that rank for competitive local keywords like plumber Bakersfield, emergency plumber, drain cleaning Bakersfield, and water heater repair. The result is a fast, mobile-first website that turns visitors into booked jobs through clear service messaging, strategic call-to-actions, and trust-building content.
We also created a scalable framework to support future growth, including custom portfolio content, testimonial integration, Google Business Profile optimization, and detailed metadata for long-term organic visibility.
Services Provided:
- Website Design & Development
- Keyword Research and On-Page Search Engine Optimization (SEO)
- Brand Voice & Messaging Strategy
- Mobile-First Design
- Local Services Schema Integration
- UX Copywriting
- Service Page Buildout
- Clients:
Big Boy Plumber - Category:
Graphic DesignMarketingSEOWeb DesignWeb Development - Date:
5/8/25
